It's Focus2011 and will kick-off on Sunday 6th March 2011 until Wednesday 9th March. Opening times are 10am-6pm on the Sun,Mon & Tue and 10am-5pm on the last day.
I'll post a comment or another post once I've found out more about it or possible fees.
I hope it's gonna be free for students just like IPEX! That would be sick.