Tuesday, 30 March 2010

Sustainable Fashion at H&M, Spring 2010

Sustainable Fashion at H&M Spring 2010
published Mar 29, 2010

As the weather begins to warm up, a new fashion mood is blossoming at H&M.

This spring will see a women's collection of floral and feminine fashion in sustainable materials.

"We are extremely proud of our Garden Collection for women, which has organic and recycled materials in every single garment," said Ann-Sofie Johansson, Head of Design at H&M.

"The mix of floral printsand khaki classics works brilliantly for day to evening wear.

I particularly like the sheer floral ruffle dress, the drawstring khaki jacket and the beautiful red rose bustier dress."

There is also a selection of garments in sustainable materials in the men's department.

"There are some real highlights to look forward to," said Ann-Sofie, "like the super-smart organic cotton slim-fit suit worn over a crisp gingham shirt."

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