Monday, 18 April 2011


Now after a long time I finally started my work-experience with Elmwood today.
It's been a rather nice first day, not much to do, people were generally busy doing their stuff, as they recently moved place and launched a re-branding I spent half my day decorating the reception.

I must admit, I love the smell of fresh paint. It's a nice grey wall with a few marks that have to be taken care of.
Elmwoods new logo/coat of arms, designed by Joe is stuck on it, with a decent amount of detail. Behind the symbold featured in the logo is a story to tell - very interesting.

Over the days of my time being here I'll try to post a few things.
So watch out.

interesting and new working method

Saturday, 16 April 2011

What is being creative?

What is being creative? from Kristian Ulrich Larsen on Vimeo.

Light Painting WiFi.

Now we all know we're constantly exposed to some sort of waves and rays in modern cities at any time. However, they're invisible obviously, wouldn't it be über-cool to make them visible and see how they look like, what they do and where we're exposed to them and where not so much?!

Immaterials: Light painting WiFi from Timo on Vimeo.

Well the short film 'Light painting WiFi' made by Timo Arnall, Jørn Knutsen and Einar Sneve Martinussen explores the invisible terrain imprinted by WiFi networks along urban spaces, for this they built up a a four metre tall wifi measuring rod which enables them to light painting WIFI signal strength in long-exposure photographs.

Seen on Pedro Custódio's blog.

5 Years of Twitter.

Twitter is celebrating its 5th birthday and this is a nice little cool video I came across a few days ago, that I'd like to share. Giving you insights of tweeting people, their attitude towards the network and what they gain from it…
If you haven't yet, join the crowd and follow me on twitter: @julianwiedemann.

Friday, 15 April 2011

D&AD Professional Award Judging.

Waking up at 3 am doesn't sound good at all - however when you have something to look forward to it's not that bad. I had something big to be looking forward to, the D&AD Professional Award Judging.

I was allocated to observe seven designers judging the packaging design submissions for 2011.
The Packaging Design group was… Jonathan Ford (Pearlfisher), Yoji Nobuto (Shiseido), Jean Berrisford (Union Swiss), Daniela Nunzi-Mihranian (Jones Knowles Ritchie), Martin Grimer (Aesop), Tina Chang (Start Here Inc.) & Craig Oldham (Music).

I'll share my experiences on this extensively once I've got a bit more time to do so.

In the meantime, I can share a few insights right now, shame I couldn't take pictures of individual work (it's all confidential obviously) but here are some pictures that should give you the impression of the size of judging…

Fifty reasons not to date a graphic designer?.

Here's a witty list I came across a few days ago
Have a gander…

This is by no means a warning to AttentionWhore, or maybe this is – but after 8 months it may be too late, so…
(in bold my most representatives)
1. They are very weird people.
2. There are billions of them in the world, like colors on the screen of your computer.
3. They will analyse conversations in layers.
4. You will spend the day assembling furniture from IKEA.
5. They drink and eat all kinds of weird shit just because they like the packaging.
6. They hate each other.
7. You’ll come out the last out of the movies because you have to see the full list of credits.
8. They cant change a light bulb or without making a sketch.
9. They fuck up all the tables with their cutters.
10. They rather study the paisley pattern on your outfit than listen to what you have to say.
11. They will fill your house with magazines and whatever is out there that has drawings.
12. You never know if it is really an original or a copy.
13. They make collages with your photos.
14. They do not know how to add and subtract, they just understand letters.
15. They idolize people who nobody knows and speak of them as if they were his colleagues.
16. They take pictures almost daily and all are cut in weird shapes.
17. They ask your opinion about everything but  they do whatever they want.
18. Everything is left justified, right or center unless they arrive late.
19. They hate Comic Sans with the same passion they love Helvetica.
20. They use iPhone for everything, because everyone has one.
21. You can not decorate the house without consulting them.
22. They steal street signs.
23. Always carry their hands painted with something.
24. They buy dolls unfinished for them to paint.
25. Everything becomes something other than what it really is: cards as tickets, cards as …
26. When arguing, you will be nicknamed like the OSX spinning wheel (not affectionately)
27. Do not know how to dress without consulting the Pantone book.
28. They hate Excel.
29. They read comics.
30. They want to save the world only with a poster.
31. You will spend the day brainstorming.
32. On vacation they will take you to countries that you do not know exist and have no beach.
33. Museums are their second home.
34. They know more positions than the Kamasutra.
35. They can’t go to a restaurant without secretly critiquing the menu design.
36. They listen to music you have never heard of.
37. They can´t cook a normal dish, they always have to experiment with new ingredients.
38. They read rare books: stories of children, Semiotics …
39. When you are going to tell you something, everyone has read it in their facebook and twitter.
40. They have own iPods before you knew they existed.
41. The orgasm they remember is when they heard that Adobe was acquiring Macromedia.
42. They have their own shops just for them and there are the most expensive in the city.
43. They want to spend all the money in the Apple Store.
44. You will never understand their gifts.
45. They see ordinary objects and laugh.
46. You wake up in the middle of the night hearim them screaming “When is the deadline?”
47. They see CMYK and RGB like Neo sees the Matrix.
48. They dream of the day nobody will make a single change to their designs.
49. They rather pay for a font than for a special birthday gift.
50. They are always sleepy because they work 24/7.


I just came across these type sandwiches on, my home page.
Great for inspiration, I liked these…

Wednesday, 13 April 2011

Magnum pleasure hunt.

Shared by a fellow student and friend, Sarah Ponsford I came across this viral jewel.
Give it a go, I promise you won't be disappointed.
Could definitely do with a Magnum now - seems to work lol.

New identity.

It's been a while since my last blog update and I do apologise for this.
I've been rather busy with the last uni project aka. 'SSP' the Student Set Project. But more about this later.

I've started a new self-branding concept for my personal identity as a graphic designer after uni. It involves business-cards, letter heads, a website, my portfolio and CV.
This is the first draft of one possible theme, so far I've focused on the business card.
Check it out and tell me what you think of it.